China's Online Search Traffic Market of October

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hinese internet services and security software provider Qihoo 360 (NYSE: QIHU) saw its share of China's online search market, both in terms of page views (PV) and unique visits (UV), increase to almost 10% during the month of October, according to Alibaba Group's third-party web analytics subsidiary CNZZ. In September, Qihoo 360 held approximately 7.3% and 7.4% of the market by PVs and UVs, respectively. Baidu's share dropped from roughly 75% by both PV and UV in September to 73.0% by PV and 73.5% by UV in October. Google also lost share during the month, down from 5.1% and 5.2% by PV and UV, respectively, in September to 4.7% and 4.6% in October.

New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360 has 9.64% and Sogou has 7.83%.

Here is the search market share report from Marbridge Consulting:


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China's Online Search Traffic Market of October