Shekhar Kapur and A R Rahman launch Qyuki [From India]

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hen two pioneers decided to create a new world of creative expression - Qyuki was born.Qyuki Digital Media Pvt. Ltd is founded by two of the most celebrated creative minds of India. Shekhar Kapur (BAFTA® winner, critically acclaimed film director and producer) and A.R. Rahman (Academy Award® winning composer, singer, songwriter & record producer) come together to introduce a new social network, Qyuki. The platform aims to discover the vast untapped talent of India and the Indian diaspora; mentor and transform them into brands of the future.

It would be a gift for a country like India where so many participants of reality shows like Dance India Dance and Indian Idol. The platform would be a key of success for those artists who are looking for recognition as well as brands looking to promote their products and services.

Qyuki Social Media by Shekhar and A. R. Rahman

Shekhar Kapur, Co-Founder of Qyuki and critically acclaimed Indian Film director and producer believes that “at Qyuki, we are creating a world of opportunity, where it doesn't matter where you come from, but what matters is your creativity and the meaning one can derive from it. It’s a world where people can learn from established domain experts, showcase their creativity and connect with like-minded people. Ultimately, they have the potential to become the brands of the future. This is a hub where I will create compelling content experiences such as Warlord and Animalocity”

AR Rahman, Co-Founder of Qyuki and Indian Music Icon, believes that “Qyuki will help you creatively explore yourself, open the window for creativity that exists in all corners of India and is a first step to trigger the imagination of Indian minds. Qyuki would be active and focused in driving creative expression of all art forms. The platform will emerge as a strong medium that will enable Indian youth to follow their creative instinct. Melange, premiered at Qyuki, is content created by young musicians at K M Music Conservatory which showcases the potential of creativity in India.”